About us

The wine market is operated by passionate people. With the increase pressure of competition, as the market goes global, the amount of data can no longer be handled with traditional processes.

Wine Decider was born from the blend of two passions: wine and numbers.

Wine Decider was founded to address the needs of wine professionals: reliable data and increased productivity. We focus on delivering the best data on fine wines and the best tools tailored to achieving the wine business digital transformation (BtoB and BtoC). Our company is totally independent, self-funded, and profitable. It was registered in France in 2010. The headquarter is in Lyon (the Rhone Valley), with branches in Paris and Bordeaux.


IT engineer passionate about wine and figures, Yves spent 15 years in the IT and electronic industry in various sales, marketing and development positions before founding Wine Decider.
With his deep understanding of the wine business, Yves anticipates future trends, designs tools that fit the demand for productivity and reactivity on this global market. Yves developed our scraping tools, wine recognition engine and most of our proprietary algorithms.
mail info @ winedecider.com

Vincent PRADEL

Database and WEBSITE manager

Graduated from INSEEC, Vincent discovered Wine Decider as a client when he was a webmaster for one of our first clients. Vincent understood Wine Decider’s potential and joined the company in 2012 to manage our wine database and largely expand its scope.



Contact Vincent if you want to add your wine list to Wine Decider and/or Wine Decider Pro.


vincent @ winedecider.com

Antoine de TOUCHET


Antoine drives the sales and marketing efforts. Antoine brought to Wine Decider his long IT, sales and marketing experience. Based in the Bordeaux office, he is tasked to consolidate Wine Decider’s leadership position in France and other EU countries, as well as expanding in the US and Asia.

Contact Antoine if you want to discuss how we can help you improve your business processes and productivity.

adetouchet @ winedecider.com

Nicholas OAKES


Also a graduate from INSEEC, Nicholas has been in the wine business for 10+ years in various roles and different countries, from France to Australia to New Zealand. Nicholas is here to grow our business in international markets as well as advise clients on how Wine Decider’s solutions can help them increase their business.


Contact Nicholas if you want to know more about our service and solutions.

nicholas @ winedecider.com